Celli en el mundo
Una torre para Chile Cristal beer
La evolución de Cerveza Cristal contempla la creación de logo, etiquetas, botellas, mayólicas, vasos, empaques y torres despachadoras que apuntan a fortalecer la posición de liderazgo de la marca: no sólo en la categoría de cervezas, sino también como marca ícono del país.
Una vez mas la marca exprime su vocación por innovar y abrir caminoliderando el desarrollo del mercado.
En la intención de conseguir algo realmente icónico y moderno CCU y Celli S.p.A. desarrollaron una columna completamente dedicada y de diseño innovador y materiales preciosos como un cristal: la columna es totalmente de acero inoxidable con tres puntos luminosos LED: el medallón de forma dedicada segundo el nuevo logo y con lente tridimensional, un Cristal verde abajo del escudo en bajorrelieve y uno encima a el escudo.
Asahi Japan chooses Celli’s Eos Ice towers
The long-standing partnership between CELLI and Japan’s leading manufacturer ASAHI is going from strength to strength. In August 2011, Goffredo Celli, Celli’s Chairman and CEO, was invited to 
Tokyo to the opening of some bars which exclusively serve ASAHI BEER EXTRA COLD by means of our EOS ICE towers. The new chain of bars only serves beer at 
a temperature of -2°C. As soon as the doors open at four in the afternoon, regulars line up outside the bars to drink a glass of ASAHI EXTRA COLD beer, served at -2°C. A great success! Design also plays its part, as you can see from the exterior of the ASAHI EXTRA COLD bar in Ginza (figure 2) located in the very centre of Tokyo. There are a lot of these bars in the city, and they can be located on a map, thanks to a Smart Phone app. The addresses of the bars are indicated with dozens of icons depicting the EOS ICE tower – a choice which makes us particularly proud. The EOS tower is a winner on the market, with its attractive, original and ultra stylish design. We are particularly satisfied because EOS has become the tower of choice, in many parts 
of the world, for conveying the image of prestigious products, such as ASAHI beer. The EOS tower is supplied exclusively to the ASAHI brewery, throughout Japan.
We are always delighted when our products help the success of our regular customers. Joint effort and mutual esteem mean good results and shared success.